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Coops
Registered: Jul 2003 Posts: 18545 - Threads: 513 Location:
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Quote:
| Matt wrote on 25-01-2018 01:06 AM
Assuming advertising practices haven't changed much in the past 30 odd years, I can confirm they do indeed make it up as they go along.
They'll have a published rate card which I expect says £300, then they'll have their discounted card which is how much they are expected to sell the space for, probably £180. If you catch them at the right time of the month, you'll probably get the salesperson's desperate rate, what they'll go down to in order to hit target and get their commission.
The time you get the best deals is nearing publication deadline, they don't want to waste space so they'll knock it out dirt cheap. The danger with that is timing, in previous weeks and months they can add more pages to cater for advertising demand. That gets locked down at a certain point so you may not get the spot you want or may miss out altogether.
Is it classified or display?
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Classified I guess, it is in the 'What's On' section of the paper.
I do often get last minute deals from certain publications. There is a very upmarket antique paper which I occasionally advertise my bigger and London based fairs in. I have told the chap who arranges the advertising to always phone me if there is a cheap late deal. It means that I can either afford to advertise smaller fairs in the paper or publish a list of of upcoming fairs.
I recently took a huge advert, which would have been rated at a few thousand, after haggling I got it for £100.
I've got chickens in my back yard
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25-01-2018 09:24 AM |
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