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Hanky feels like a midget is hanging from my necklace
Registered: Sep 2003 Posts: 20217 - Threads: 619 Location: london, guernsey, france and elsewhere
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[Edited by Hanky on 14-11-2012 11:29 AM] Quote:
| Stakker wrote on 14-11-2012 11:23 AM
Quote:
| Hanky wrote on 14-11-2012 11:17 AM
Out of interest, how were united "shrewd" in commercialising their brand image?
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Its fairly common knowledge that Manchester United were at the forefront of realising the potential value inherent in an famous established football club. Realising the untapped value of overseas fans, TV channel, Merchandise, Megastore etc.
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Perhaps in footballing terms, but are they not merely copying the same blueprints that had been laid out by Basketball and Hand-egg teams across the pond years previously?
EDIT: I'd hardly call it shrewd to capitalise on your fanbase. I'd call it incredibly stupid not to do so.
Life is far too important to be taken seriously
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14-11-2012 11:27 AM |
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Stakker Nunk Development is my bidness.
Registered: Sep 2002 Posts: 52963 - Threads: 2190 Location: A North Sea Oil Rig Eating Chicken.
2016 | Joint Winner Intellectual
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[Edited by Stakker on 14-11-2012 12:38 PM][Edited by Stakker on 14-11-2012 12:39 PM] Quote:
| Hanky wrote on 14-11-2012 12:34 PM
Quote:
| Stakker wrote on 14-11-2012 12:24 PM
Quote:
| Quin. wrote on 14-11-2012 12:20 PM
Quote:
| Stakker wrote on 14-11-2012 11:23 AM
Its fairly common knowledge that Manchester United were at the forefront of realising the potential value inherent in an famous established football club. Realising the untapped value of overseas fans, TV channel, Merchandise, Megastore etc.
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Which increased when the glazers came in with their massive debt.
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They certainly know how to wring out every last cent. Cunts.
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It seems a bit odd to laud a club for being so shrewd and commercial in one sentence, then to lament the fact that its owners treat it as a commercial entity...
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Recent owners...they had nothing to do with making United the brand it's become, they are capitalising on it, for sure...and who said I was lauding it, I'm just saying that United's money came from within the club, from their success on the pitch, as opposed to being stolen from the Russian people or from Oil or Construction or whatever.
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14-11-2012 12:38 PM |
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